If you are enthusiastic about it yourself, you will naturally radiate that to the visitors of your site. Just do not choose your subject too broadly, because then you will not be the only affiliate. You are more likely to stand out with a niche market. To learn affiliate marketing you can have the best deals.
If you want to know how your choice is in the market, the Google trends, the Google Adwords Keyword Planner and the more extensive Keyword Tool are useful tools for that.
Searching for advertisers yourself to set up an affiliate campaign is possible, but it takes a lot of time and know-how. Make it easy on yourself and register with an affiliate partner, such as TradeTracker, Zanox or Awin, and Daisycon, which we use me.
They form the connecting link between advertiser and publisher and mediate for a multitude of brands and shops. In addition to offering different earnings models, they immediately arrange the financial settlement based on the generated clicks, leads or sales.
It’s about convincing
With affiliate marketing, your primary goal is to get visitors to your site and then have them click through to a lead or sale. Everything must, therefore, be aimed at convincing them of product A or service B. Therefore, do not immediately tempt them with prices, because then you will already have them weigh up whether or not to continue.
First of all, make them curious by mentioning the plus points, all the extras and removing obstacles. In this way, they are more likely to cross the threshold, bringing a purchase or lead closer.
Content & keywords
Creating a lot of valuable content is the way to get visitors to your site, with the necessary SEO of course. However, try not to ‘ stuff ‘ pages with keywords that you want to be found on. Search engines quickly award penalties for this.
Better you can:
- make a mix of keywords, synonyms and descriptions
- process relevant keywords in the first sentence or first 25-30 words and in the conclusion
- use ‘question-answer’ constructions
- add headers (with keywords/synonyms) and summaries
- regularly update content and remove dead links
- ensure that visitors can respond to articles, which increases the percentage of current content
Also don’t forget to place keywords and synonyms in the descriptions (alt and title tags) of inserted images, graphics and videos. Deepen your content in the target group in relation to the product. Optionally, you can also consult the advertiser to find out more facts about their clientele.
The trend for 2018: the longer the content page, the greater the chance that Google will reward this with a higher score. Previously, articles of 600/700 words were sufficient, now they can be at least 1000 words. The condition is that they have relevance, so without empty filling or copied text.
Profile yourself as an expert
Google wants to provide the best content for the search query. The more substantive value, the better you will be noticed. If you want to stand out from the competition, present yourself as an authority and offer quality information.
Do that for example by:
- Make your own surveys/reviews/analyzes of a product, service or brand
- Make many content pages about an application or use
- Guest blogging as an authority on other sites, online magazines or social media